One way is to look at color forecasts, looking at the colors that Pantone® and other color companies believe will be most popular in the coming year, which they base on extensive and thorough research.
Or you can look at trends in home improvements sales - for instance are warm, earth-toned tiles popular or are vivid, jewel-toned tiles selling better? (Both are probably true at the same time.)
For a small company like Gilden Tree, bringing in a new towel color is a big commitment. So, we debated - do we try to dig into the research and choose a color the experts say is going to be big, or do we follow our hearts?
Of course, we went with our hearts, since we're inspired by the same things that inspire our friends and customers.
In my case, it was a visit to Sanibel Island a couple of years ago, where I fell hopelessly in love with the blue-green colors of the ocean, and the rich, velvety blue of the night sky at the shore.
Suddenly I was noticing those colors everywhere, and realized that blue was the color we've really been missing.
So, we found a wonderful shade of Seafoam, and another dark, rich Midnight Blue and added those colors to our waffle weave towel line.
We used Seafoam in our Classic towels and Midnight Blue in Modern Style towels. We're delighted with all your great comments and knowing how much you love these new towel colors.
Some people couldn't even wait for them to be listed on the site and ordered them sight unseen!
So, be sure to take a moment to check out our new colors and if you feel inspired - bring these beautiful new blue towels into your home.